It's been a hectic week, but we managed to launch our Genesis Collections to the world. It was encouraging that we received a lot of very positive feedback following some news articles and interviews Graham did. And, in the few days since Friday, we've already learned a lot about the practicalities of a project like [...]

Later this week WildEarth will launch its first set of animal NFTs (non-fungible tokens) to the world. This 'Genesis' set contains around 25 collections of animals you all know well. (For more detailed info, please visit wildearth.tv/nft).  Different from more traditional collections like the various 'Bored Apes' and 'Cryptokitties', these NFTs have a real-world purpose. [...]